Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. STOCK VALUE Poor value based on its PE Ratio of 19.5x compared to the Tech industry average of 16.8x. FINANCIAL HEALTH Earnings have grown by 4.1% per year over the past 5 years. Their debt to equity ratio (121%) is considered high but the debt is well covered by their operating cash flow. BULLISH OUTLOOK Apple has created an ecosystem that "simply works" in perfect harmony with other Apple products. Their customers are loyal and repeat sales are solid. Apple continues to release innovating new products. Recent products include Airpods and Apple+ streaming service. BEARISH OUTLOOK Apple prices their products at a premium. This could limit sales growth in times of economic uncertainty. Their prices may become too expensive for customers. Apple has always been known for their ecosystem that "Just works". If they ever were to product a flawed product it could diminish their entire business model. Apple is seen by competitors as being a step behind in innovation. Most notably, their SirI voice recognition is considered sub par compared to Google and Amazon. CHART SAYS
Overbought Despite the recent market pullback the stock remains overvalued. Support lines (potential buy targets) at $200, $172 and $135 FULL COMPANY OVERVIEW Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, iPod touch, and other Apple-branded and third-party accessories. It also provides digital content stores and streaming services; AppleCare support services; and iCloud, a cloud service, which stores music, photos, contacts, calendars, mail, documents, and others. In addition, the company offers various service, such as Apple Arcade, a game subscription service; Apple Card, a co-branded credit card; Apple News+, a subscription news and magazine service; and Apple Pay, a cashless payment service, as well as licenses its intellectual property, and provides other related services. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It sells and delivers third-party applications for its products through the App Store, Mac App Store, and Watch App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1977 and is headquartered in Cupertino, California.